Yahoo Store XML Format Change: Sale Price Change
There seems to have recently been a change in the XML formatting of some Yahoo! Stores.
The change has effected an undetermined amount of merchants by altering the XML pricing layout by switching the location of the retail and selling price of an item. If a merchants displays both retail price and sale price on a Yahoo! Store, they may want to check to see how the information is being mapped into the pricing fields of the Yahoo XML feed.
Below is a quick illustration of how the pricing is currently being put together in some versions. Notice formatting of each field for both sale and retail or MSRP price:
<Pricing>
<BasePrice>419.00</BasePrice>
<LocalizedBasePrice>419.00</LocalizedBasePrice>
<SalePrice>339.00</SalePrice>
<LocalizedSalePrice>339.00</LocalizedSalePrice>
</Pricing>
I would suggest anyone running a Yahoo! Store should check their XML ObjInfo files to see if this change has altered their pricing. Many merchants are currently sending or displaying retail pricing on CSEs. This could be a time for a clever merchant to rake in a bunch of sales while everyone else catches up.
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