Yahoo Shopping Bidding – August 13th

Get ready, set, go!!!

Bidding officially launches on August 13th for category level bidding on Yahoo Shopping. As a merchant, it’s a good idea to schedule some time on this day to browse through categories and adjust your (as of the 13th) minimum bids.

I expect as the day and week progress, whatever changes made will loose some traction as other merchants begin to raise bids in their respective categories. Watch out consumer electronics!

So, it’s best to be conservative at first and raise bids at least a few pennies above minimum. Get your products out of the big bin of merchants who are either too lazy, too busy, or too ignorant to take advantage of this new system. Come back in a few days and see how the products are displaying. At that point, start making new adjustments, and with all engines, make sure to check back in a couple of months when dreaded holiday rates begin to kick in. (Officially no word on whether Yahoo will institute holiday increases on bids, but it’s a pretty safe bet).

August 11th, 2008