Comments on: Why 2010 Comparison Shopping Can Look Forward To The Past

By: CPC Strategy

CPC Strategy — Thu, 11 Feb 2010 18:39:28 +0000

The CSE plot thickens…

http://comparisonengines.com/2010/02/11/the-sears-marketplace-screw-up/

By: Defining what the perfect shopping engine for 2010 would be - nicolas leroy

Defining what the perfect shopping engine for 2010 would be - nicolas leroy — Thu, 11 Feb 2010 11:59:35 +0000

[...] recently published an analysis of the CSE market in 2010, basically highlighting the fact CSEs in 2010 must evolve or disappear, being stuck between Google [...]

By: Kevin Packler

Kevin Packler — Thu, 14 Jan 2010 20:41:21 +0000

Rick, good points all around. Just like comparison shopping doesn’t suggest deep merchant loyalty by consumer purchases, consumer loyalty to a particular shopping engine is suspect at best.

By: CPC Strategy

CPC Strategy — Thu, 14 Jan 2010 19:34:49 +0000

Awesome, awesome post Kevin.

I think the purchases of the top tier CSEs have really stifled innovation. Over the last few years, they have continued to make short sighted decisions that help to hit each quarter’s #s while further distancing themselves from their customers/merchants.

How many customers are really loyal to a PriceGrabber or a Shopzilla? How many merchants are? I would guess it’s a lot less than most of the shopping engines believe internally.

Moving forward, the motto for the comparison shopping industry will be – “Adapt or Die”.