Every once and a while, you see a webinar that makes you think differently about things.
For a while now, comparison engine growth has stagnated, and in some cases reversed, while the rest of the online retail industry has steadily grown at a rate around 15% per year. This webinar addresses what is happening with shopping engines and whether the customer segment they represent is worth going after in light of other resources fighting for budget (the answer is yes, by the way).
If you have been working with CSEs for a while, or just looking to understand their evolution better, I suggest taking a few minutes and check out “Are CSEs Dead? The Evolution of Shopping Comparison Engines”