Smarter.com – PriceRunner.com – CouponMountain.com: MeziMedia and ValueClick make one happy family
MeziMedia, the fourth highest ranked company in terms of drawing shopping comparison engine traffic, was recently acquired by ValueClick.
This sets up an interesting dynamic as ValueClick, one of the largest internet focused advertising companies with sales of over $545M in 2006, will now officially be staking out more ground in the comparison engine arena. ValueClick already owns and operates the industry leader in Europe, PriceRunner as well as sites such as Commission Junction. However this acquisitions brings many more resources to the table for ValueClick including Smarter.com and CouponMountain.
It will be interesting to see how this effects the two sites of Smarter and PriceRunner. This sites could be merged, or ultimately just pushed to greater individual success. Let’s see how this unfolds-
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