That was a busy holiday season. I imagine everyone will agree we saw about a 15-20% lift year over year for the quarter industry wide, but sometimes the work involved feels like it’s gone up exponentially to achieve those goals. Regardless, when thinking ahead to life outside of Q4, it’s good to keep in mind the end date for holiday rate cards.

Shopzilla has already gone back to standard rates, so this should be a prime location for pushing budget to. On the other side of the coin, some engines are not rolling back rates until January 15th, so throttles should be available if needed.

End of Holiday CPC Rate Card

  • Shopzilla December 25
  • Gifts.com December 31
  • NexTag December 31
  • Shopping.com December 31
  • PriceGrabber January 15
  • Pronto.com January 15

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