Online Shopping Taking Steps Forward Despite Economy
Chip Arndt over at eTaildTail wrote a good follow up piece a few days ago that is worth mentioning:
Online Shopping is Recession Proof…Well Almost!
Arndt talks about the contrast between the rising trends in online shopping and declining trends in overall retail. It is thoroughly amazing as retailers are going as far as including online sales in quarterly reports because the marketplace is becoming so large. Advertising expenditures for online advertising is pushing to surpass newspaper advertising thanks to ROI (and saving several forests in the process).
While technology doesn’t provide all the answers, it’s great to watch the impact to helping with the economy, ecology, or just plain efficiency of the world.
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