NexTag Surge in Traffic
Over the last couple of months, I have seen surging numbers coming through NexTag. After seeing this across many of my clients, I began to dig a little deeper to see what was happening.
Below, you can see Compete’s evaluation of what has been going on. The graph reflects a dramatic increase in traffic flowing to NexTag, which blends nicely with what I have seen.
It’s unclear what is happening behind the scenes at NexTag. This could indicate a change in the way affiliate traffic is being used or a simple push to further increase traffic flowing through the site. If I hear anything, I will definitely post here.
As an interesting side note, the graph differs from the Alexa graph used as a small widget in the Channel Dollars template. Compete and Alexa do use different methods to gather their data which in this case is making quite an impact in the way the numbers are shown. In this case, based on my own experience, I would put more stock into the way Compete is reporting the numbers instead of Alexa’s version.
June 12th, 2008 at 6:04 am
[…] Dollar’s report of Nextag’s recent surge in traffic caught my eye. I think this surge is just another indication of NexTag’s aggressive style in […]
July 7th, 2008 at 12:05 am
We’re definitely seeing a nice improvement in our clients that use NexTag, not just in traffic but in conversion rates as well, it’s been great.