Local Advertising
There was an interesting article on local advertising on InternetRetailer today.
This article relays that success online can translate directly into brick and mortar stores. Using IP addresses, Google Adwords was able to target customers by location or region in this study. Customers were then tracked by turning in coupons at local stores, resulting in 20% larger purchases. RoomsToGo saw good success with this promotion, which is underlines the value of local advertising.
Several engines are pushing local advertising as an option currently. As a quick summary, several engines do offer local targeting including:
Yahoo Shopping
Shop Local
PDQ Deals
Perhaps this would be a good time to do some regional focused work, even if you don’t have a brick and mortar store to shop in.
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