Increasing ROAS to 2700% on a shopping comparison engine
So, do you think 2700% return on ad spend (ROAS) is possible on a shopping comparison engine?
Yep – sure is.
Over the course of the last couple of years, more and more people are becoming familiar with the intricate workings of comparison engines, the same way merchants learned about SEO and SEM work. If you are pulling out your hair, stop! There is a science to this kind of thing.
Currently I am working with a company who is achieving 2700% ROAS on a comparison shopping engine (CSE), and well over 1000% ROAS on all comparison engines combined.
How is the possible?
Careful management and optimization is the key. A CSE is just a search engine combing through it’s own inventory of products. By correctly picking keywords, bidding, and products to be listed, a company can achieve this result, even while listing thousands of products.
The key is education and effort. The ChannelDollars site is filled with this type of information because there is a method to a retailer’s madness. From this posting forward, I will begin using specific examples of optimization in action, but for now I just wanted to convey the point.
Search engine marketing, shopping comparison engines, natural optimization, and yes even e-mail marketing, would not exist unless there was a serious return to be made. The face of advertising and marketing is changing daily, the question is whether your company is changing with it.
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September 11th, 2007 at 4:22 am
[...] see them change dramatically. Right now, while outstanding results can be generated, they require careful and time-consuming management as well at a good tactical approach. For small businesses, this almost always means outsourcing [...]