Google Product Search Takes Costumer Reviews to the Next Level

Google Product Search has added an interesting feature recently that aggregates customer reviews from other shopping comparison engines like Shopzilla – Bizrate, Shopping – Dealtime, and NexTag. To put a little more variety in the mix, they also added reviews from specialized sites like RateItAll.com and ResellerRatings.com.

This creates an interesting dynamic where product reviews supplied by shopping comparison engines have even more weight now. For a full breakdown on this, check out the posting I wrote for the Mercent Blog .

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