Google Adult Content Filter
In continuing to take a look at the nuts and bolts aspect of data feed marketing, I wanted to take a look at Google Product Search’s adult content filters.
When using Google Product Search, aka GoogleBase, Google has a filtering system in place to block objectionable material from searches. The only issue is that many people don’t know this exists.
The adult content filter has the ability to scan not only text but also images submitted. The exact rules the filter abides by are not public, but the filter does have the potential to make a mistake and filter every day items that merchants are trying to sell.
As a quick example, go to Google product search page: http://www.google.com/products
If you look towards the search bar next to the ‘Search Products’ button, you will see a small link labeled ‘Preferences’. By clicking on this link, you can set the ways items may display including the below option:
| SafeSearch Filtering |
Google’s SafeSearch blocks web pages containing explicit sexual content from appearing in search results. |
| -Use strict filtering: (Filter both explicit text and explicit images) -Use moderate filtering: (Filter explicit images only - default behavior) -Do not filter my search results. |
I suggest double checking your total product catalog using these different filter settings. I have seen it before that an entire product catalog can disappear by changing these settings. As a default, Google has strict filtering in place. If you can’t see all of your products with this filter on, then there is a large probability your customers are missing out as well.
Performing this quick check can make sure you are achieving the highest visibility on Google Product Search.
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