Branching into classifieds with who else…eBay (aka-more free marketing)

So eBay already owns one of the busiest sites in the world, already has a shopping comparison site in Shopping.com, already has a website development company in ProStores, and already offers ticket sales through StubHub. Well, just in case you thought eBay had not branched into any conceivable portion of e-commerce, don’t forget Kijiji.com.

So maybe it’s not the catchiest name in the world, but neither was Craigslist, and that site is an industry survivor. They still managed to pull in $25M in revenue last year. (PS- eBay owns 25% of Craigslist too).

One of the most popular ways for small time marketers and individuals to get free marketing has been through Craigslist, so now another opportunity opens up. If any marketers or merchants are looking for a way to tap into smaller incremental sales using the long tail method, then this would be a place to start. Try advertising a few goods on Craigs and Kijiji and see what happens. After all, it didn’t cost you anything now did it?

July 19th, 2007