Best, Biggest and Most Visisted Sites and How They Compare to CSEs and Markeplaces

Another frequent question is, what is the biggest CSE or marketplace and how do they compare with others? This is a difficult question to answer on many levels because gross traffic is not the same as gross sales and is not the same as net revenue, etc. However, the best and most recent information came from an Internet Retailer article which was in turn, taken from a study conducted by Nielson/NetRatings. The information does offer a good view of February traffic for 2007, growth rate, and how these sites compare to industry leaders. The following shows unique visitors (regardless of how often they visited) for on-line retail sites in February 2007 compared to February 2006:

Company/Highest Number of Unique Visitors - February 2007 - February 2006 - Percentage Growth

  • *eBay …59,426…52,102…5%
  • *Amazon…40,761… 38,994…14%
  • Target… 20,146…17,07018%
  • Wal-Mart… 20,115…15,775…28%
  • *Shopping.com Network…17,822…16,745…6%
  • *Shopzilla.com Network …16,867…17,517…(-4%)
  • *NexTag Network…14,980…11,132…35%
  • Orbitz Worldwide Network… 14,479…10,459…38%
  • Expedia… 14,465…16,091… (-10%)
  • Dell… 13,967…14,705…(-5%)
  • *indicates a CSE or marketplace

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