Battle of the 2nd Generation Comparison Engines
It’s interesting to see the 2nd generation of comparison engines roll out and see how they are performing.
The original or 1st generation of comparison shopping engines included existing heavy weights like Yahoo Shopping, Shopzilla, Shopping, NexTag, Google, and PriceGrabber. Now the second round of CSE entrants are gaining momentum. New structures, new marketing tactics, and new approaches has lent some popularity to these companies. Social shopping, research oriented structure, and just some hard core marketing have helped these comparison shopping engines gain in popularity and added ROAS points for merchants.
Hoped a quick look may highlight how these channels are performing over the year in estimated visits -
4 Responses to “Battle of the 2nd Generation Comparison Engines”
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March 14th, 2008 at 8:17 am
[…] Packler from Channel Dollars shares a year-over-year chart plotting the traffic growth of comparison shopping engines Pronto, […]
March 14th, 2008 at 8:26 am
[…] Packler from Channel Dollars shares a year-over-year chart plotting the traffic growth of comparison shopping engines Pronto, […]
March 14th, 2008 at 10:46 pm
image is broken
March 15th, 2008 at 2:07 pm
Constantine - thanks - I noticed too Compete’s embed code seems to blip in and out, so switched over. Good catch -