Amazon Product Ad - The Amazon Shopping Comparison Engine
The long rumored Amazon shopping comparison engine is still gaining momentum. More sellers are being invited to participate in this new version of Amazon where instead of selling as a marketplace (having an internal check-out system), Amazon is branching into the shopping comparison space by providing traffic to a merchant on a cost per click basis.
Details are still vague, and Amazon is still not publicizing this, but it looks like Amazon is not too far away from a fully operational system. Currently it appears Amazon is using a variation of the Shopzilla datafeed format to acquire product information for the CSE version. This will be a huge relief for many sellers as Amazon Seller Central holds the title for the toughest datafeed formatting standards.
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