Channel Dollars » SEO

Google Insights – Another Great Free Program

Kevin Packler — Thu, 14 Aug 2008 00:59:50 +0000

For anyone wondering whether Google was great at roiling out free research tools, then take another look.

Google’s new keyword search tool gives a great view into regional and time based patterns related to search. Using several features (that I am still exploring), you can drill down to see how search popularity has changed by region, worldwide. For those enterprising ecommerce cowboys who are looking to integration worldwide online sales, this should help. For those local business looking to tap into the newly profitable local markets based on rising gas and shipping costs, then you need to take a look too. I encourage anyone who wants to relate trends over time and region to take a look here:

(Click for a larger view)

Free Keyword Tools

Kevin Packler — Sat, 23 Feb 2008 15:02:32 +0000

I have always been efficient, some would say cheap, but I enjoy finding items with high value. Many times the highest value items are actually, yes, free.

In working on ways to optimize campaigns for clients, I like to look through as many resources as possible and that includes find good information without having to needlessly waste a client’s money. Whether a business owner, decision maker, or fellow manager, I am sure many can appreciate that outlook.

In fulfilling that philosophy with some actionable information, here are some good keyword tools that I have found that give great information for analyzing what content is best used in marketing products. Each provides information in a different format which can prove to be very useful. If you have not already used these, then enjoy!

Google Trends: http://google.com/trends

Google Keyword Tool: https://adwords.google.com/select/KeywordToolExternal

SEO Book: http://tools.seobook.com/keyword-tools/seobook/index.php

Trellian Keyword Discovery: http://www.keyworddiscovery.com/search.html

Building Focused Traffic Using Comparison Shopping Engines and Marketplaces

Kevin Packler — Sat, 16 Feb 2008 18:08:53 +0000

As a quick reference, I put together another post for the Mercent Blog that I think is worth checking out.

The main point is that if you are not focused on using Google Adwords and organic search results on Google to build traffic, in many ways the comparison shopping engines and Amazon will do the job for you. Check out more here:

http://blog.mercent.com/posts/2008/02/marketing-using.html